From concept development, prototyping to final Design, delivery and installation, iCreate has revolutionised Coles Cosmetic Aisles. A genuine showcase of Pixalux light panels (hereafter Pixalux TM) enhances the most significant features in point of sale. Focusing on the Headers, Downlights and Shelving, Pixalux creates a warm ambience and a bright welcoming environment for customers. Custom designed and fitted to Coles’ current shelving, the introduction of Pixalux is definitely the latest and strongest draw point.
The integration of Pixalux highlights the crisp clean edges of shelf products and has proven to improve the products’ desirability and consequently boost sales.
This new store concept is currently installed in Coles Superstores in Waurn Ponds and Chadstone.