The White Ribbon Project

May 31st, 2016

The White Ribbon Project is one of the most exciting endeavors to happen in the last century or more in Australia. It is a male run campaign to end men’s violence against women. In fact, it is the world’s largest male-ran crusade to end men’s violence against women. Their mission statement is to Make women’s safety a man’s issue too. Their amazing vision entails that all women live in safety free from all forms of men’s violence.

The White Ribbon Project first originated in Canada in 1991. It now has over 60 active countries. In 2003, the White Ribbon was introduced to Australia through the United Nations Development Fund for Women, commonly known as UNIFEM (now UN Women).

In Australia, White Ribbon Day is observed annually on November 25 and ends 16 days later on Human Rights Day (December 10). It is also known as the International Day of the Elimination of Violence against Women.

Nonetheless, the campaign is active all year and is recognized throughout the community and country. For instance, on Friday May 20th there will be more than 300 L’Oréal Australia employees that will volunteer across Australia to support the White Ribbon Project. This event will be the world’s biggest movement of boys and men working together to put an end to men’s violence against girls and women. As well, their objective is to encourage healthy relationships, gender equality and fresh vision of masculinity.

Time, Place and Event

The great event will be at the Federation Square in Melbourne on Friday May 20th from 10.00am – 3.00pm. Employees will be assisting with raising awareness for the campaign whereas; staff members will be helping with public awareness and to encourage people to take the White Ribbon Oath. The staff members will also carry out administrative tasks, sell merchandise to raise needed funds for the project and assist White Ribbon so they can continue their significant work in the community. Moreover, L’Oréal Australia will be offering public beauty services where all money will be donated to White Ribbon.

About the L’Oréal Australia Campaign

The L’Oréal’s Citizen Day was commenced internationally in 2010. Their objective was to further establish their dedication to social responsibility during just one day of accumulative voluntary action by its employees. Within 5 years (2015), over 25,000 employees partook in Citizen Day internationally.

The educational and energetic day is focused on the L’Oréal calendar plus their passion for helping those in need. L’Oréal is proud to be a part of the amazing campaign. As well, they are honored to help empower men and woman in the community that speak out about this problem.


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